The survey showed that despite increased competition from more recent marketing techniques (such as social media) email marketing remains in rude health.
Key takeways from the survey suggest:
- 56% of businesses surveyed say they will increase their email marketing spend in 2013
- 83% of businesses surveyed say email is either an important or critical part of their marketing strategy
- 39% of businesses surveyed rated email marketing 9 out of 10 for effectiveness
For more information or to download the survey click here.