James Spillane“Email marketing tips? In 2014? But we’ve been doing this for years!”
Sure, email marketing has been around for almost as long as email itself, but before you scoff at the idea of needing a lesson, it’s important to realize that email marketing, specifically for B2B, looks very different today than it did a couple decades ago. Or even five years ago. Email continues to be the chief communication channel for business, but now it is conducted via tablets and mobile devices, and your message has to not only battle spam filters to land in inboxes, but once it gets there, it has to stand out amidst the clutter.
Business decision makers are not only busy doing their jobs; they are also being constantly bombarded by communications, the bulk of which are not even relevant to them or their needs. So to capture attention, B2B marketers can’t rely on the standard email blasts of the past. Personalization, timeliness, relevance, compelling subject lines and creative elements: all of these things are vital to increasing open rates, engagement and response rates.
Madison Logic is at the forefront of data integration and lead generation for digital B2B marketers. In other words, we know our stuff. Here’s a handy infographic we developed to offer insight into today’s email landscape and to help you bring your email marketing efforts into 2014 to engage today’s business decision makers.
This article was written for Business 2 Community by James Spillane.
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Interesting Infographic on Email Marketing Best Practices. It is well done. Check out our blog post on FTC CAN-SPAM Compliance for more information at: http://blog.madrivo.com/compliance-is-key-adhering-to-the-ftc-can-spam-act/