Twitter Facebook LinkedIn Flipboard 1 “Email marketing tips? In 2014? But we’ve been doing this for years!” Sure, email marketing has been around for almost as long as email itself, but before you scoff at the idea of needing a lesson, it’s important to realize that email marketing, specifically for B2B, looks very different today than it did a couple decades ago. Or even five years ago. Email continues to be the chief communication channel for business, but now it is conducted via tablets and mobile devices, and your message has to not only battle spam filters to land in inboxes, but once it gets there, it has to stand out amidst the clutter. Business decision makers are not only busy doing their jobs; they are also being constantly bombarded by communications, the bulk of which are not even relevant to them or their needs. So to capture attention, B2B marketers can’t rely on the standard email blasts of the past. Personalization, timeliness, relevance, compelling subject lines and creative elements: all of these things are vital to increasing open rates, engagement and response rates. Madison Logic is at the forefront of data integration and lead generation for digital B2B marketers. In other words, we know our stuff. Here’s a handy infographic we developed to offer insight into today’s email landscape and to help you bring your email marketing efforts into 2014 to engage today’s business decision makers. Twitter Tweet Facebook Share Email This article was written for Business 2 Community by Kane Pepi.Learn how to publish your content on B2C Author: Kane Pepi Kane Pepi is an experienced financial and cryptocurrency writer with over 2,000+ published articles, guides, and market insights in the public domain. Expert niche subjects include asset valuation and analysis, portfolio management, and the prevention of financial crime. Kane is particularly skilled in explaining complex financial topics in a user-friendlyView full profile ›More by this author:VoIP Basics: Everything Beginners Should Know!Bitcoin Investment, Trading & Mining: The Ultimate Guide for BeginnersIs This a Better Way to Set Your 2020 Goals and Resolutions?