A company logo is often the first impression that a consumer gets of your brand, so you want to make sure it’s sending the right message. It needs to be simple enough to be understood and remembered, but also convey everything that your brand is about. Think about some iconic logos out there; Nike, Apple, Volkswagen, and McDonald’s are some of the most widely-known logos and brands around the world. When you see their products, what types of qualities do you associate with them? Reliable, innovative, trustworthy, and classic are a few that come to mind. Aren’t these the types of things you want people to associate with your company?

The good news is that you don’t have to be Nike or Apple to embody these qualities in your logo. Keeping a few crucial elements in mind when you go to the drawing board will help you develop a logo that best represents your brand and will help you stand out from the competition. Consult the infographic below for some best practices and design inspiration!

Looking for some additional insight? Check out this video from freelance designer Aaron Draplin, where he takes you through the logo-designing process and will inspire you to grab the closest notepad and get sketching!