According to this CMSWire article, Dreamforce 2013, the world’s largest software conference run by, was expecting 70,000 to 90,000 attendees. There are now more than 130,000 registered attendees at the event. The convention blocks off a street in a busy part of San Francisco. It’s caused the population of the city to swell by fifteen percent.

Dreamforce 2013

If you’ve been following Dreamforce for the first two days, you can see why so many have flocked to the Bay Area. Featured keynotes include Salesforce CEO Marc Benioff, Yahoo! CEO Marissa Mayer and Facebook COO Sheryl Sandberg. Benioff has participated in a fireside chat with Dropbox CEO Drew Houston, promoting their partnership for the Salesforce1 mobile app.

CNBC’s Mad Money and Jim Cramer have been airing live from the Dreamforce campus. Cramer’s forecast on the cloud? The cloud is the future. The world moves in real time and Salesforce helps companies keep pace.

Don’t forget the celebrities. Sean Penn, supermodel Petra Nemcova, and…wait for it…MC Hammer! Did you ever imagine putting MC Hammer and cloud computing in the same sentence? He did perform at last year’s event.

The Numbers

Social CRM company NextPrinciples has produced some nice charts and stats on the event. Their live social analytics, including an interactive influencer network graph, for Dreamforce can be found at

What we see is that Twitter really began to churn out the Dreamforce tweets beginning from November 11th ( From that time on, there have been

  • 86,000 Tweets
  • 98% of those produced by 21,467 non-Salesforce employees
  • 460,000,000 impressions on Twitter
  • 5,000,000 impressions on Facebook

Here’s an infographic covering the overall action across different channels.

If you’re not in the Bay Area, you can still catch some of the sessions and experience Dreamforce. Don’t forget to follow the engagement tracker.

Have you been covering Dreamforce in social media? What kind engagement have you seen?