Double Browsing [Infographic]

Mobile phones have done so much more than just change the way we communicate. These little devices have can send us to complex portals of boundless information. No matter what activity — simple or complex — we choose to undertake, there is a way for us to access information from wherever we are to help us in that undertaking. Whether it’s translating something from a foreign tongue, or accessing Wikipedia to learn more on a certain topic, our phones help us. They also help us in routine activities like email, to-do list’s, and shopping.

The Internet is so awesome because it basically changes everything about our lives. No more scouring for deals before we leave the house and head out shopping, because if you own a smartphone (and seriously, you really should by now anyways) you can access those same deals while your in the store. Or, if you find a better deal online you can leave the store and order it from home. A price difference of less than 3% is enough for a brick-and-mortar shop to lose half of their potential buyers. 

To keep them in-store, you can try and offer an exclusive discount on select items, but only when purchased there. You can integrate your online and offline inventories so that shoppers can enjoy the same offers and deals in-store or online. Or, you could compromise and give shoppers access to apps or coupons that can lower a product’s price, or honor discounted offers from the web at the store location. A discount of less than 3% can transform a potential walk-out into a buyer.

via: Milo