Content is king, as the saying goes, and the person with the best content is a king among kings. So how do you ensure that your content stands out from the rest in an admittedly crowded marketplace?

The experts on pipeline growth at Captora put together this infographic to give you five key steps you can take to maximize the impact of your content and get the most mileage out of your posts. Let’s take a look:

Drive pipeline growth with data: Getting a handle on your data is the secret to unlocking the full power of your posts. Know the research behind your marketing and build your campaigns accordingly. An informed marketer is a well-equipped marketer.

Reach the right buyers: Spend the time to identify the right people to target with your campaigns and ensure that the content you create is getting in front of the people who care about it.

Get visual with it: Just like the infographic below, people respond and engage with visual content because we are visually-geared animals. Visual content increases engagement by 65 percent and content with compelling images gets drastically more viewed.

Tug those heartstrings: Facts are facts, but stories are what matter. Emotionally driven marketing is twice as effective as promotional messaging. Deliver a story!

Be everywhere: The internet is a big place with a lot of corners. People don’t need to come to you – so go to them. Ads that are posted in multiple channels see a 24 percent or higher increase in conversion rates.