Alan DraperToday publishers are at the crossroads: mobile technologies development have led to important changes in how people read books and magazines, and , as a result, in publishing industry in general. So, publishers are to take into account mobile trends and understand that it is no longer enough to make a pdf version of a book or newspaper.
And mobile applications have become one of the best ways out for publishers. Mobile apps provide publishers with an effective solution which solves two problems: 1) they help to satisfy the end-users’ needs and 2) they are a great way to share the digital edition with a mobile audience.
So, why is it so crucial for publishing business to focus its attention on mobile users today? Look at some stats.
This article was written for Business 2 Community by Alan Draper.
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Hey super cool infographic. I’m quite interested in particular in the “40% of tablet owners regularly read magazines on their gadgets” quote. Where did you come up with that? The image is too small to see the resource links too.
I’m glad you like it. The stats data you’re talking about it taking from here http://www.3dissue.com/electronic-magazine-vs-print-infographic/
People are accessing the web through their mobile devices everyday and are leaving those that are not device optimized or do not have a mobile app. Mobile apps are hot today. But hiring a programmer is too expensive. I used snappii.com to make apps. It’s really easy, the web service allows to make mobile apps in minutes, and without programming skills at all. If you are short of time, they can make an app for you very quickly.