Today publishers are at the crossroads: mobile technologies development have led to important changes in how people read books and magazines, and , as a result, in publishing industry in general. So, publishers are to take into account mobile trends and understand that it is no longer enough to make a pdf version of a book or newspaper.
And mobile applications have become one of the best ways out for publishers. Mobile apps provide publishers with an effective solution which solves two problems: 1) they help to satisfy the end-users’ needs and 2) they are a great way to share the digital edition with a mobile audience.
So, why is it so crucial for publishing business to focus its attention on mobile users today? Look at some stats.