From social media and mobile chat apps to websites, search engines, and email – it is without a doubt that the digital landscape has a lot of cost-effective channels to offer for the business industry. For almost 20 years, these digital channels have helped a lot of small- and medium-scale businesses to level the playing field with bigger brands; allowing them to engage and interact as well as resolve issues with their customers with unprecedented precision and speed.

However, aside from their typical applications in customer service, these digital channels have also been utilized in one particular marketing aspect for many years now: Advertising. While the merger of advertising and digital channels might seem obvious right off the bat, many players in the SMB sector have not yet realized the full potential that digital advertising can bring to their business.

For the novices, digital advertising is an aspect of digital marketing that focuses on promoting a brand, often via paid campaigns such as Google AdWords and Facebook Ads. Also referred to as online advertising, this strategy aims to make the target audience remember a brand and hopefully entice them into buying a product or service of that brand.

Considering the massive growth of the online landscape these days, there’s no reason why your business can’t set up a digital advertising strategy today. If you need further convincing, here are the key takeaways of the infographic below from Digital Marketing Philippines, which details the different ways Digital Advertising can help your business grow and succeed in today’s competitive business landscape.

  1. It Drives Offline Sales.
  2. It Amplifies the Effectiveness of Your Offline Marketing Efforts.
  3. It Intensifies Word-of-Mouth About Your Brand.
  4. It Can Drive Customer Engagement and Interaction.
  5. It Keeps Your Business Agile.
  6. It Helps You Keep Up With The Competition.

Check out the infographic to learn more about how digital advertising can help your business.

Embedded from Digital Marketing Philippines (original image source)