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Digital Ad Spending in China

Digital Ad Spending in China

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Last updated October 18, 2013

According to the latest infographic released by GO Globe , Chinese marketers are spending around 30% of their total advertising budget online and online advertising industry is estimated to reach 33% of total Chinese Ad spend by 2017.

Digital ad spending in China currently accounts for 11.25% of Global digital ad spending and 25% of the digital ad spending in Asia-pacific region.

Search Engine Ads and Display Ads are the most popular forms of online advertising comprising 55% and 36.1% market share of online advertising industry in China. Baidu and Taoboa are the biggest online publishers in China by Advertising revenue and accounts for 52.4% of total online revenues.

Check out the infographic below for detailed statistics and trends

Infographic by- GO-Globe.cn

Connor Brooke

Tech Expert

Connor is an experienced freelance writer and cryptocurrency specialist based in Glasgow, Scotland. He holds a Bachelor's degree in Finance and a Master's degree in Investment Fund Management from the prestigious University of Glasgow. With over three years of professional experience, Connor specializes in writing authoritative and engaging content on topics like cryptocurrency, decentralized finance (DeFi), blockchain, artificial intelligence (AI), equity investing, technology, and more. His articles have been featured on other leading finance sites outside of Business2Community that receive millions of monthly visitors, like Cointelegraph and BeInCrypto. Connor leverages his academic background and industry expertise to provide in-depth insights on current trends within the cryptocurrency and Web3 space. Additionally, Connor has previously written two acclaimed theses on the impacts of economic policy and COVID-19 on the UK equity market. Outside of writing, Connor provides business consulting services, helping early-stage businesses with content strategy, marketing, and positioning. He is passionate about researching and writing about innovations shaping the future of finance and Web3 technologies.

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