Twitter Facebook LinkedIn Flipboard 0 As consumer electronics like smartphones, tablets, and laptops grew in popularity, marketers realized they needed to change the way they reached and engaged users. So we started to create content that spoke directly to their interests and needs, hence the term “content marketing.” Several years later, the content marketing field has filled up with blogs, videos, and whitepapers—some of it compelling, some of it less-than-compelling—all courtesy of marketers. Because of this deluge, the importance shifted toward creating content that would actually spur consumers into action and share that content beyond a brand’s initial reach. Thus, the term “content amplification” was born, and the scramble began again. In this infographic from Gryffin Media, we describe the importance of content amplification, and why it is as vital to the success of a content marketing campaign as the content itself. It’s an interesting look at how marketers are finding success in what was considered to be a wild card just a few short years ago. Twitter Tweet Facebook Share Email This article originally appeared on The Content Marketeer and has been republished with permission.Find out how to syndicate your content with B2C Author: Connor Brooke Connor is a Scottish financial expert, specialising in wealth management and equity investing. Based in Glasgow, Connor writes full-time for a wide selection of financial websites, whilst also providing startup consulting to small businesses. Holding a Bachelor’s degree in Finance, and a Master’s degree in Investment Fund Management, Connor has … View full profile ›More by this author:ACH Crypto Price Prediction 2022 – Is it a Buy?Lucky Block Partners with Dillian Whyte ahead of Heavyweight Showdown with Tyson FuryNFT Pixel Art – The Best NFT Collections for 2022