Forget the sleazy salesperson stereotype.

Today’s most successful salespeople act as thought leaders and industry experts, connecting prospects with content. They challenge buyers to be on the cutting-edge of their industries.

But unfortunately, many people still harbor a negative perception of sales reps. So what’s a salesperson to do? Load up on content.

In this infographic, and Kapost have teamed up to explain how content helps sales teams build relationships that lead to revenue.

Click below to see a larger version, and use the embed code to share on your own blog or site!