People often overlook how important psychology is to marketing. But something as seemingly inconsequential as color can be the deciding factor in something like a call-to-action. Certain colors invoke certain feelings that will influence a buyer’s behavior.
When choosing colors in your marketing, it’s important to think about what feelings you want your brand to evoke.
For example, did you know that red can cause a person’s appetite to increase? That’s probably why McDonald’s, Burger King, Wendy’s, Pizza Hut, KFC, and Chik-Fil-A all have red as a main color in their branding. It’s too smart to be a coincidence.
But what kind of feeling do you want your brand to evoke?
When designing your next advertisement, web page, call-to-action button, or social media image, keep these things in mind:
- 92.6% of people say that visual dimension affects their purchasing decision the most
- It’s suggested that people make subconscious judgments within 90 seconds of viewing a product
- Up to 90% of that initial subconscious assessment is based on colors alone
- Online links are blue because nearly everyone can distinguish blue as a color different from others
- Brands targeting women should experiment with using purple, blue, and green in their marketing
- Brands targeting women may want to avoid branding with orange, brown, or grey
- If your brand caters to men, try marketing with blue, green, and black
- Men tend not to like brown, orange, or purple, so avoid them in your marketing if you’re targeting men
How did you choose the colors your company uses? Share your strategies in the comments!