The Power Of Social Media

There was a time (even a couple of years back) when enough credit was not given to the power of social media. The social networking sites were getting strictly used by individuals to re-kindle old friendships. Social media, however, got its well-deserved worth ever since business organizations started harnessing its full potentials.

We all know that the recent algorithm updates of major search engines have turned social media into an all-powerful entity. In fact, search engines like Google take social engagement as a major signal to judge the credibility of a website. Simply put, social media now has the authority in determining the success of online marketing campaigns.

Social Media & Startups

Startups are “almost” non-existent, and they have to start from the scratch. Sad but true, they have to relentlessly compete with their bigger counterparts from the very first day. Startups do not get the luxury of big infrastructure or large manpower. All they have to rely on is their online presence. And this is where social media is important for the growth of a startup. Social media is now a world of blooming opportunities, and it is slated to have even a greater impact in the coming years. If used smartly and tactfully, startups can reap huge benefits… and soon become a force to be reckoned with.


The Final Thought

As it has been pointed out in the infographic, startups should make it a point to utilize social media platforms in every legitimate way. Social media does not discriminate between a large business and a startup, and this is the point where startups need to capitalize on. No matter how tough the competition is, only a strong social media presence can provide a startup with a strong foundation.

So make it a point to devote at least an hour every day to manage the social media accounts, and be dedicated to the visitors. Update the content with recent news about your startup, and see your efforts getting the rewards.