More and more brands are working with bloggers to help tell the brand’s story. Blogger have large, highly engaged audiences and are interested in working brands that reflect their interests as well as their audience’s interests. Bloggers can create high-quality content for your brand. Plus they have strong relationships with their audiences, which means their messages are more trusted by their audience than your brand’s content and messages.
When it comes to working with bloggers, there are lots of different verticals you can work with, from automotive to parenting to travel. There is lots of crossover between verticals as well so brands need to also tap into related or complimentary verticals when deciding which blogger advocates to work with. For example, if you want to work with food bloggers, it’s wise to also consider travel bloggers, healthy living bloggers, consumer interest bloggers and parenting bloggers.
There are lots of benefits of working with bloggers and it’s important to remember that when you build relationships with bloggers, bloggers are much more willing to put in the time and create rich content for your brand. For more tips for working with bloggers, be sure to view the infographic below.