Social media is one of the most effective methods of promotion for your small business. Not only can you build an audience on sites like Twitter, Facebook and Instagram, but you can use your followers to drive traffic to your website and put them through your sales funnel.
How to grow your business on social media
Developing a social media strategy for your small business is essential if you want to grow your audience. You could use tools such as Hootsuite and Buffer, or you could create your own social media strategy and publish content as and when it becomes available. WordPress plugins such as Jetpack can also be used to automatically share new posts on social media, but you should avoid too much automation if you want to keep your channels looking fresh.
When are the best times to post on social media?
Below, we’ve put together an infographic with the best times to post on social media. We’ve chosen the four most popular platforms – Facebook, Instagram, Twitter and Pinterest. Check out the best days of the week and times of the day to post, and adapt your schedule to reach the maximum number of readers. Good luck!
What else can you do to improve your social media strategy?
It’s not just time that you need to consider when working on a social media strategy. Below, we’ve rounded up a few ways to boost your chances of social media success.
- Increase your website speed so visitors can access your content immediately
- Post every day – even on weekends – so that your audience remembers you
- Curate content like blog posts and news articles to keep followers in the know
- Use visual content like infographics, images and videos to increase engagement
By making some simple changes to your social media strategy, you’ll be able to reach even more visitors and build your brand in the process. Good luck!