In the early days of the internet, content used to be the sole basis for ranking in the search engine ranking page (SERP). However, Google showed up with their well-known PageRank Algorithm. This became a game-changer as to how search engines organize websites in their pages.

Google didn’t simply analyze the content of a page but at the number of people that linked to it. Links continued to be one of the most important ranking factors used by Google and many other search engines up to this day. This is how search engines discover new content through links and judge the quality of that content.

Good links are seen as testimonials to the quality of the content. As you receive more links from trustworthy and popular sites, search engines will consider your website more relevant in its area of expertise. In turn, this will lead to higher search engine rankings and an increase in traffic to your website.

SEO professionals and marketers use link building to create a network that links to a page to drive traffic and increase its authority on search engines. Link building is all about balancing your strategy and establishing relationships with other authorities in the industry. These links are intended to lead more people towards the content and improve website visitors, which is a good indicator of your site’s health.

However, link building is a complex and time-consuming process. Many SEO agencies and professionals do not have the time or resources to do all the work involved in link building. That is why they partner with a third-party link building agency to provide link-building behind the scenes while getting the credit for the work.

If you are on the fence about hiring a white label link building agency, learn why reseller link building services are worth it in this infographic by Digital Marketing Philippines.