Back to school is the second biggest shopping season of the year after the winter holidays, giving content marketers the opportunity to reconnect before the bell rings and the semester starts. As parents rush to the stores and start scouring sites for deals in preparation for the fall, content marketers can provide value to the often-hurried, big-spending community. August and September enjoy the steadiest stream of activity, still giving you time to develop your content calendar to address the needs of parents with both school-aged children and teens ready to start college. Below, get our infographic primer.

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