Author Rank might be the next big thing in Google’s eyes, though it may not be fully supported by Google as a ranking metric (yet) as of now. But building a reputable name for yourself can be just as valuable in your industry or within a certain niche.

There’s obviously a connecting between authorship and author rank of course (use this tool to check your Author Rank). The idea here is simple – to get rid of anonymity and bring the face upfront.

Recently Google has applied a 15% reduction in the amount of rich snippets displayed in the search results. And speaking about this Matt Cutts announced at PubCon a couple months ago that this would happen, saying that the ability to have and use rich snippets may be taken away for low quality sites in the coming months to only show more authoritative authors.

Cyrus Shepard also mentioned that the MozCast features tool noticed a drop in authorship.

SERP Feature History
SERP Feature History

Now benefiting from this update won’t be so easy but to begin with this is where to start. Until unless you become an authoritative figure (i.e. High Author Rank) all this makes no sense. Now for this all you need to do is to “back it all up”. You need a way to show that you, your content and your ideas are high valued, authoritative & engaging…

A big shout out to the folks at Vertical Measures for creating this awesome animated infographic. Here you will find certain aspects to Author Rank that you can routinely build on like a machine, to help you become an authoritative figure.