What do people look for in an influencer? How can I get noticed by marketers? We get these questions a lot, and usually, the answer is “it depends.” It depends on the industry, it depends on the brand. It depends on the specific campaign the marketer has in mind.

We wrote a blog post a few weeks ago about the most common criteria that marketers look for in their influencers (you can read it here). With the insight we gathered from marketers, I created the following flow chart. If you are looking to expand your influential status, ask yourself the following questions to see what you should learn a bit more about, or improve on.

Are you on the right track of becoming an influencer? We’d love to hear from you – you can reach out to us or register on our platform!