The post-digital era has officially begun. By 2017, less than 0.1% of all mobile apps will be commercially successful. Forward-thinking companies build AI chatbots to reach their target audience through messengers. Sharing content on social networks does not increase user engagement automatically.

Your customers now have a lot more freedom to choose what they watch, read or listen to.

In 2015, the US digital ad spending hit $ 41.8 billion, finally surpassing broadcast television. However, the effectiveness of TV advertising has only decreased by 1.5% over the last 5 years (compared to a 10% decline across other advertising media). But there’s a catch.

Cable TV is slowly dying – surely, but slowly. 24% of US adults say they no longer have a TV at home, citing the growing monthly fees as the key reason for cutting the cord. Meanwhile, subscription video on demand (SVOD) is trending. Last year SVOD services generated $ 12.38 billion in revenues worldwide (up from $ 2.64 billion in 2010). These stats bring us back to the “freedom of choice” question.

What are the best ways to promote your business among more tech-savvy, connected and easily bored consumers? Building an Apple TV app will certainly help your company stand out from the competition. And here’s why.

Apple TV App Development