Twitter Facebook LinkedIn Flipboard 0 Keeping top-of-mind with customers, providing updated content that search engines love and showcasing your company’s particular expertise and knowledge with helpful, relevant information…these results are what a business blog is all about. Your business blog can be published on your website, as a guest blog on a site whose audience you might otherwise not reach or emailed to your own oh-so-valuable mailing list. An effective post serves multiple purposes and should include valuable content but must be designed, structured and written to capture and retain reader engagement. Here’s a checklist for the components…ingredients if you will…that you’ll need to cook up a successful post. Good enough to eat! Twitter Tweet Facebook Share Email This article originally appeared on Martha Spelman's Blog and has been republished with permission.Find out how to syndicate your content with B2C Author: Kane Pepi <p>Kane Pepi is an experienced financial and cryptocurrency writer with over 2,000+ published articles, guides, and market insights in the public domain. Expert niche subjects include asset valuation and analysis, portfolio management, and the prevention of financial crime. Kane is particularly skilled in explaining complex financial topics in a user-friendlyView full profile ›More by this author:VoIP Basics: Everything Beginners Should Know!Bitcoin Investment, Trading & Mining: The Ultimate Guide for BeginnersIs This a Better Way to Set Your 2020 Goals and Resolutions?