Keeping top-of-mind with customers, providing updated content that search engines love and showcasing your company’s particular expertise and knowledge with helpful, relevant information…these results are what a business blog is all about. Your business blog can be published on your website, as a guest blog on a site whose audience you might otherwise not reach or emailed to your own oh-so-valuable mailing list. An effective post serves multiple purposes and should include valuable content but must be designed, structured and written to capture and retain reader engagement. Here’s a checklist for the components…ingredients if you will…that you’ll need to cook up a successful post. Good enough to eat!