Nurturing leads to a sales-ready state can often be one of the most time consuming and tedious parts of the sales process. You need to worry about providing content that is relevant to a lead’s needs at that particular moment. You need to be able to stay in touch without coming on too strong. Most challenging of all, you need to be able to do this for hundreds of leads at once.
Wouldn’t it be nice to have all of that work taken care of for you? Your emails to leads would always be relevant, your sales pipeline would have fewer leaks, and you would have more time to focus on projects that matter, all without having to lift a finger. Sounds pretty good right? Well drip marketing campaigns do all of that and more for marketing and sales teams everyday.
Want a deeper look at drip marketing? Pardot has put together the infographic below to showcase just a piece of what you can do with drip campaigns. Review several popular types of drip campaigns, hone your skills with best practices, and see for yourself what a drip campaign can do with an illustrated example. Take a look!
Download this infographic.