If you’ve already implemented an account based marketing strategy, you probably understand why so many B2B marketers are calling it the “next big thing.” And for those of you who haven’t done so, what’s holding you back?

Maybe you think it’s just another buzzword, which will soon be replaced by something else. But let’s look at the facts.

Did you know?

  • 60% of those who have employed ABM for at least a year attribute revenue increases to its use.
  • 80% of marketers say account based marketing outperforms other marketing investments.
  • 96% of respondents report that ABM is a key driver of marketing success.

If you’re still not convinced to give it a try, this explanation may help.

Here’s why we love account based marketing: it truly does drive results. The strategy allows you to focus your efforts on a defined set of target accounts. This means you’re more likely to generate revenue and meet other strategic goals. You can also personalize your messages, which, you guessed it, leads to even more effective campaigns that resonate with each individual account.

Now if that’s not a big enough incentive, remember that ABM is a trigger for new business opportunities, as well. So if someone signs up for a webinar or fills out a form on your website, your sales team can then reach out to other contacts at that company.

Of course, this is only a brief summary of the many reasons to try an account based marketing strategy.

For more details on the topic, see the infographic below:


View the original infographic on the ZoomInfo blog.

Are you utilizing an account based marketing strategy, or do you plan to implement one in 2016? If so, let us know in the comments below!

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