Twitter Facebook LinkedIn Flipboard 0 By 2015, more than a fourth of the total advertising market will be done online, with search marketing or pay-per-click advertising playing a major role in how products and services are marketed in this arena. Surveys indicate that up to 91% of marketing experts believe paid search marketing as an effective lead generation tool next only to SEO, and can be more effective than social media, email marketing or even traditional print advertising. And yet only 48% are actively using paid search marketing as their mainstream advertising tool. With many “free” marketing channels available online, many business owners are still hesitant in going for the paid marketing route. The following aims to explore the merits of using paid search marketing for your business and how it can be a most cost-effective tool that you can have in your marketing arsenal. 1. Paid Search Marketing Delivers Favorable Results – There may be several other reasons why you should use paid search marketing but the single most important reason why you should do so is for the simple fact that this system works. From a business perspective, digital marketers will soon realize that more than 64.6% of clicks are generated by paid search marketing such as Google Ads. 2. Paid Search Marketing Delivers Highly Targeted Traffic – The term “broadcast” is usually used for traditional advertising for that’s exactly why it is – massive broadcasting of promotional messages to a general and very wide audience of all sorts. Paid search marketing foregoes this shotgun approach to marketing, utilizing highly targeted advertising using specific search terms and targeted audience profiles. 3. Paid Search Marketing Provides Greater Control Over Your Advertising – Unlike free online channels where you have no control as to when you can make contact points with targeted audiences, paid search marketing allow you to have full control over vital aspects of your advertisements. 4. Paid Search Marketing Delivers Better Brand Awareness – Google in partnership with Ipsos MediaCT confirms this in a study where they established that search ads can generate an 80% increase in top-of-mind awareness from a Test group. 5. Paid Search Marketing Delivers Fast and Measurable Results – Unlike traditional media where advertisers have to wait when their ads are broadcasted or published, paid search marketing ads can immediately generate results the moment ads are rolled out such as getting 64% of the share of clicks on high commercial intent keywords. 6. Paid Search Marketing Is Very Cost-Effective – This table tabulates the average PPC costs performance of fifty advertisers coming from various industries using the Adwords network. . The costs indicated here are significantly a lot cheaper and more cost-effective than the thousands or even hundred thousands spent on traditional media channels – and with better results particularly in terms of conversion. 7. Paid Search Marketing Delivers Better ROI – As a more cost-effective marketing channels that is totally transparent and measurable and under the full control of the advertiser, paid search marketing can also deliver better ROI for all your marketing investments. 8. Paid Search Marketing Allows You to Harness the Power of Remarketing – Studies show that only 2% of traffic generated from clicks are likely to convert as sales. With retargeting, you can increase conversion by up to 70% by remarketing your ads to people who have already visited your site and initially saw your offers. Want more? See the infographic below! Embedded from Digital Marketing Philippines. Twitter Tweet Facebook Share Email This article was written for Business 2 Community by Jay Leonard.Learn how to publish your content on B2C Author: Jay Leonard Jay is a UK-based cryptocurrency expert, specialising in fundamental analysis and medium to long term investments. Jay has a great deal of hands-on experience in analysing financial markets and performing technical analysis. Jay is currently focusing on the institutional adoption of cryptocurrency and what it means for the future ofView full profile ›More by this author:Cameo CEO Steven Galanis Wallet Hacked – $231k Worth of NFTs StolenMastercard CFO sees Growth Opportunities in CryptoMarvin Inu Trending on Twitter – Is Tamadoge Next to Pump?