Content has come a long way since the beginning of the web. Along with the Internet, it too has evolved. In the early days content consisted of words and a few images. Eventually infographics began being used. Next content adapted to the nature of code and became interactive with the user. All of this is the result of data visualization. Here are 8 great examples to get you started.

The HubSpot Approach

HubSpot has done a great job visualizing content through infographics even to the point of using data to suggest that companies perform better with HubSpot’s marketing automation than they do without it. Rather than simply saying that, they represent it visually in an infographic.

HubSpot info graphic what we learned

Wall Street Journal

Major news publications have seen the importance of data visualization. The Wall Street Journal and the New York Times both have entire sections on their websites dedicated to interactive content.

The Wall Street Journal created an interactive piece of content called the World Cup of Everything Else. Using only the countries that competed in the World Cup, you can learn which countries have the biggest population, most household appliances, ticket sales for Frozen, largest earthquake, among other things.

Check out more interactive content from the WSJ.

New York Times

If you are feeling a little more competitive, you can play Paper Rock Scissors with a computer at the New York Times. They do not limit content solely around world news.

Built Visible

Content can come in all shapes and sizes. Built Visible created a great interactive piece of content called Messages in the Deep with maps, video, and images. This is a detailed scrolling piece that goes into much detail of the history of the network cables around the world.


Even some of the major Internet and social media companies are testing different types of data visualization. Currently in Beta, Twitter is testing a geographical time lapse of topics being discussed. You can check out what they have been doing here.

Buddy Loans – The Real Time Calculation Content

In some industries like payday loans, it can be very difficult to get brand awareness and links from authoritative websites. Sometimes a little ingenuity can go a long way in these verticals. Buddy Loans did just that by creating a real time look at how fast Google grows in real-time by how long you stay on the page.

IP Viking See Computer Attacks in Real Time

The Internet has become infested by cyber-attacks from all around the world. Norse, a cyber-security company, took advantage of their own data by creating interactive content that shows cyber-attacks happening right now.

Rappers and Their Word Counts

Have you ever wondered how literate rappers are? Well, now there is no guessing. Now you can know who has The Largest Vocabulary in Hip Hop. This is a type of data visualization that compares vocabulary size used by rappers in their songs.

Rapper Vocabulary

More Examples of Data Visualization & Interactive content

If you would like to see more examples of data visualization, be sure to check out the subreddit Data Is Beautiful. If you have any questions or other great examples to share with me, please comment below.

Feature image credit: © serkorkin –