If there is a marketer on this planet that can boast a 100% response rate to their email marketing, I’d love to meet them and ask them what their secret is. Because the truth is, it can be hard to get a lot of responses to the average email campaign. It’s possible to send out hundreds of emails, and only get a handful of responses back. It can be pretty frustrating, but there are ways to improve that response rate! This infographic from Boomerang gives 7 tips to get your emails lean, mean, and engaging. Let’s take a look, and see what they have to say.

  1. Write like a third grader. You don’t want to dumb your message down too much – writing at a kindergarten reading level will only net you a 46% response rate. But surprisingly it’s been shown that writing at a third-grade reading level will boost your response rate to 53%. A high school reading level, on the other hand, will only grab a 45% response rate, while writing at a college reading level will drop your response rate to 39%.
  2. Write with emotion. Neutrality shouldn’t be your goal – emails that are slightly to moderately negative or positive will get better response rates (13% and 15%, respectively.) Give your reader an emotion to connect to, and they’ll be more likely to want to engage.
  3. Write short (but not too short) emails. If you want a response rate higher than 50%, you should aim for emails that are around 75-125 words in length. Anything above or below that amount, and you will see your response rates start to dwindle. Keep it short and snappy!
  4. Use short (very short) subject lines. How short is short? Well, your subject line should be around 3 or 4 words long to see the best response rate. If you use 2 or 5 words, the response rate will drop from 48% to 46%. If you can’t quite make it work in 3-4 words, less isn’t more – using only one word or zero words will lead to 37% or 14% response rates.
  5. Include 103 questions in your email. If you don’t ask a question, your response rate will probably hover around 40%. Asking 1-3 questions will shoot it up to 60%, asking 4-7 questions will net 55%, and asking 8 or more questions will get a 50% response rate.
  6. Take a stand. Don’t be afraid to share your opinions! An email that takes a stand on something is 8% more likely to get a response than an email that takes an objective stance.
  7. Try to send your emails in the early morning and around lunchtime – that’s when they are most likely to be read.

Do you have any other tips to add to this list? Share them in the comments – would love to see them!

7 Tips for Getting More Responses to Your Emails Infographic

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