Infographics are one of the best ways to not only turn your text content into something much more valuable, it’s also a great way to promote your content and gain powerful backlinks to your site. However, before all of that takes place, you need to first understand how to create an infographic, the elements that make it popup off the pages and also why some infographics go viral when others don’t.
In this article, we are going to cover seven different things to consider when designing your next infographic. By the end of this article, you will not only know how to create a winning infographic, you will also have some actionable tips to help you with the outreach and promotion process as well.
How to Create a Winning Infographic in 7 Steps
Before even starting on your design, you need to figure out why you are creating an infographic in the first place. The last thing you want to do is invest hours of your own work or hundreds of dollars on a custom design, only to find no one really has a use for your infographic in the first place. Follow these seven steps to create an infographic that will continue working for your site and brand for months and even years to come.
1 – Collect and Analyze Your Data
The success of your infographic is going to come down to the amount and the type of data you include in it. This means you are going to want to make sure it’s all niche focused, provides value and also translate well when visible in graphic form and only a few words of text.
2 – What Type of Infographic Will You Create
While you may think all infographics have the same concept, there are actually many different types that you can create. Picktochart has a great review on each of these concepts, which are: visualized article, flow chart, timeline, useful bait, versus, numbers, photographic and data visualizations.
3 – How are You Going to Design Your Infographic
The next step in the process is to decide how you are actually going to create your infographic. There are several self-serve platforms available now that make infographic creation easy, or you could simply hire a professional designer or team to make sure you get exactly what you want. Both solutions work great, it’s just a matter of which is you prefer and meets within your budget.
4 – Writing a Great Article to Complement Your Infographic
Once your infographic has been created, it’s time to go live with it on your site. In addition to placing the image on your site, it’s highly recommended that you add an in-depth article on that same page as well. This will help your content rank higher in the search results and also give a deeper analysis on the data within your infographic as well.
5 – Using Social Buttons and an Embed Code to Allow for Easy Sharing
Of the many benefits of having your own infographic, getting other sites to link back and share your content is among the most valued. To make this process easier, site owners should include social sharing buttons on all of their pages while also including an embed code for other site owners to grab your infographic. With an embed code in place, other sites just need to copy/paste your code to have the infographic shown on their site.
6 – Outreach and Guest Blogging on Other Sites
One of the most time-consuming areas of getting the most out of your infographic is the outreach and content promotion that goes along with it. While there are many free ways to promote an infographic, guest blogging and outreach are two of the most effective ways. Approach other relevant sites in your industry to see if they would be interested in sharing you
7 – Analyze Backlinks and Who is Sharing Your Infographic Content
The last step in the process is to measure your results. Having an infographic is great, but if you aren’t sure how effective it is for your outreach, marketing, and lead generation, what’s the point? Use tools like Google Analytics and backlink tools to see who is linking to your site and how it’s getting shared on social media.
Now that you know what it takes to create a killer infographic design and how to promote it afterward, follow these steps to increase your outreach and marketing today.