Twitter Facebook LinkedIn Flipboard 0 To many, a business is successful when it is making money. However, what many fail to realize is that there is a plethora of factors to consider when determining what makes each business successful, as well as many ways to measure that success. According to Sas, marketing analytics is composed of the processes and technologies that marketers use to evaluate the different aspects of their business, including website performance, ROI, marketing attribution, and more. As analytics software becomes increasingly advanced, making sense of all the data may seem like a tedious task; but businesses need to be able to measure the whos, whats, whys, and hows of their business in order to better their marketing goals and how to become successful. Thanks to HubSpot, I gathered 7 interesting marketing analytics statistics that businesses should keep in mind. Twitter Tweet Facebook Share Email This article originally appeared on Mainstreethost and has been republished with permission.Find out how to syndicate your content with B2C Author: Kathryn Wheeler Follow @kathrynwh4 Kathryn Wheeler is a graphic designer at Mainstreethost, a Buffalo, NY based digital marketing agency. She also enjoys reading and writing about design, advertising, typography, and basically anything about art.… View full profile ›More by this author:Building A Brand, Part I: What A Brand Is & Why It’s ImportantSuper Bowl LI Ads And Political Undertones: An OverviewFacebook Canvas: What It Is & Why It’s Worth Your Time