No matter what industry you are in, infographics are continually one of the best ways to create visual content that outperforms text content time and time again. Why do infographics work so well? It’s simple — visuals are processed 60,000 times faster that text content by the brain, plus they are also just more enjoyable to skim through and share with others.
For this reason and more, many of the top brands and websites in the world today are actively incorporating infographics into their content creation and marketing efforts. However, this also brings up the question… why are some infographics more successful than others?
This is exactly what you will find in the “6 of the Most Shared Infographics of 2017” infographic below, provided by Infographic Design Team.
How to Create a Winning Infographic in 2017
Before showcasing the most popular infographics of 2017, we should first highlight some of the key elements to creating a great infographic that also has the potential to go viral. When pre-planning and creating your next visual graphic design, be sure to include the following questions and components:
- Does my infographic contain updated and accurate information?
- Am I using the right color scheme and graphics in my design?
- Is the content laid out in a way that it’s easy to read and not overwhelming?
- How does the infographic represent our brand and does it look professional?
With these simple questions and elements answered before the design process takes place, you are much more likely to find success with your next infographic design. At the same time, it’s not just about making sure your infographic looks great, it’s also about portraying the right information to your audience in a fun and visual way. In short, the better your design and content, the more likely you are to see continued success and increased social shares with your visual marketing efforts.
Now let’s take a look at some of the most popular designs from 2017.