When you get negative criticism, how do you respond?

No matter who you are, getting negative criticism can be tough. In a perfect world, everyone would love everything you do, right?

Inevitably, you’re going to have to face some sort of negative criticism–a bad online review, a complaint from a coworker, a poor score on a customer survey. Your initial reaction might be to reject the criticism, or to fight back against it.

But negative criticism can be a good thing, as long as that criticism is valid. And that’s the crux of the matter–it’s important to take useful criticism into consideration but at the same time, you don’t want to waste energy on criticism that is off base.

Negative feedback can show you gaps in your internal and external processes, areas where you can improve your soft skills with your customers and coworkers, and situations where you didn’t deliver to the level of quality that might have thought you did. When that’s the case, how can you take that criticism and use it to achieve more success next time?

On the other hand, though, some criticism just isn’t helpful. Sometimes the person giving your their criticism will be in a bad mood, or will have misunderstood something. In those situations, it’s best to ignore that feedback and focus on more important things.

And if you’re a marketer, salesperson, business owner, or anyone whose day-to-day job relies on your interactions with other people, you open yourself up to a lot of potential for criticism. Let’s face it, even the most competent people encounter adversity sometimes.

Learning when to accept feedback and when to ignore it is an ongoing learning process. You have to find what works for you.

This infographic offers tips from 57 marketing experts for how respond to negative feedback–what to do with it, and when to ignore it:

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Via Venngage infographics.