Mobile marketing is bringing businesses all over the world the response rates they have always been dreaming of, however marketing to your customers on such a personal device can be very daunting for some.
There is no need to be frightened of sending your customers text messages as it’s how they want to communicate – you just need to be mindful of your customers and put yourself in their shoes, would you like to receive this message?
Here are 5 easy steps to follow that should ensure your mobile marketing message will be a success.
Step 1 – The data.
Make sure your data is correct and as up to date as possible, as your data will be key.
Step – 2 Segmentation.
Segmenting your customers into different groups means you will send more relevant messages – more relevancy, more response.
Step 3 – The message.
Don’t use text speak, talk in the same manner as you would if they were standing in front of you. Personalise the text if you have the data for it, make the opening line attention grabbing and everyone loves to receive a special offer.
Step 4 – Sender ID.
You should be able to change this to whatever you want, but it’s probably best if you change it to your business name as this tells the customer who the message is from.
Step 5 – Schedule send.
The timing of your message is imperative. Think about the content of your message and what your customers will be doing at the time of receiving your message.
Every business is different and different customers will prefer different types of messages, so experiment with your messages and check the analytics to see what your customers prefer and evolve your mobile marketing to suit.
Source: Text Marketer