Twitter Facebook LinkedIn Flipboard 0 It has been an “adapt or die” world since anyone can remember. And the world of advertising is no exception. In an industry that’s all about being seen and remembered in a digital environment with an increasing amount of noise, how do you avoid getting lost in the shuffle? While there’s no magic formula, if you can identify trends and understand consumer behavior, then you can stay one step ahead of the game. 2014 isn’t over quite yet, but the year has already brought many changes to the advertising space. Search gave way to social. Traditional online advertising methods were bested by native ad strategies. Content marketing has become standard practice for everyone—from small businesses to some of the greatest marketing organizations in the world. So, what changes will we see in 2015? To prepare you for the next year in advertising, here are ViralGains’ 5 Advertising Predictions for 2015: Twitter Tweet Facebook Share Email This article originally appeared on ViralGains and has been republished with permission.Find out how to syndicate your content with B2C Author: Kaitlyn SmithKaitlyn Smith is a Content Marketer for ViralGains, a viral video marketing company based in Boston, MA. She recently graduated from Babson College and loves all things marketing and writing.… View full profile ›More by this author:Contagious Content: The Secret Behind Why Things Catch OnThe Most Impactful Advertising is Never Rational5 Brands Creating Buzz with Online Video