For the past recent years, the rapid increase of mobile users and massive advances in data connectivity technology has solidified social media as the new platform for marketing. While traditional platforms remain vital for some business, social media does not just enable companies to promote their products and services to a wider set of audience but also communicate with them on a more personal level than ever before.

However, while most company owners and marketers understand the importance of having a social media presence, many are still clueless on how to leverage it effectively. In fact, according to a Social Media Examiner report, 97% of small businesses utilize social media as a customer acquisition tool, yet a whopping 85% are not even sure of what social media tools are best to use in the first place. This statistic is quite alarming since 63% of consumers who use search to look for reliable product source online are more likely to do business with brands that have an established social media presence.

That is why before you jump into the social media marketing bandwagon, it is imperative that you have a well-thought-out strategy in place. In doing so, you will not only be able to identify the reasons why social media marketing is critical for your success, but also execute the right tactics, so you reach your goals at the right time.

As a starter, here are the main key points of the infographic from CJG Digital Marketing, which details five actionable steps that you implement to create an effective social media marketing strategy for your business.

  1. Identify and set your goals.
  2. Analyze your target audience.
  3. Identify and monitor relevant metrics.
  4. Create, curate and share engaging social media content.
  5. Track and optimize your efforts.

Learn more about the specifics of these steps by checking out the infographic below.

5 Actionable Steps to Create an Effective Social Media Marketing Strategy

Read more: Integrate Your Social Media Marketing With Paid Search