Do you feel you’ve done everything to optimize your eCommerce website, but aren’t seeing the kind of online conversions you’d expect? If you’re rattling your brain to find out where you’re going wrong, simply stop and read infographic at the end. Here I’ve brought you some fine points that aren’t obvious to a business person like you. It takes years of experience building websites to know what drives a successful one. First, let’s take a glimpse into what insights the infographic contains for driving online conversion.
Help Customers Arrive at the Decision to Buy
How do you achieve that? You likely already have a call-to-action, but it just isn’t working. It’s perhaps time to look into your product descriptions. Have you gone into enough detail? Are there customer reviews featured right next to the product? These are some of the questions you need to answer “yes” to. You can also think outside the box. For instance, adding a video description of the product could attract customers who are wary of going through literature.
Engage Your Customers with the Right Tune
What do you think a customer wants when buying a quality product from you? Of course, discounts top the charts. However, you can also offer free trials, demos, and coupon codes that offer discounts on further purchases. How about a customer loyalty program? Think about those trigger points that will nudge the customers to stay longer on your website. Remember that the longer the stay, the better the chances of an online sales conversion. Of course, there’s also the element of up-selling and cross-selling.
Provide Both Credibility and Assistance
Credibility and assistance are two factors that clearly show your customers that you care about them. Display a badge that states all online sales conducted on your eCommerce website are safe. Use the auto-complete option to gift your customers the ease of pounding less keys. If you have long form text describing your products, turn them into bullet points for easy comprehension and readability. Never underestimate the importance of customer service because no online business can thrive without it.
These are just a few points that you need to take into consideration for better online sales. I’ll bring you several more in the following infographic. All you need to do is sit back and go through it. If you have issues that are beyond my infographic, feel free to get in touch with me for help by commenting below the post.