“96% of social media managers measure number of fans and followers, 89% measure traffic, 84% measure mentions, 55% track share of voice, and 51% track sentiment.” – Awareness, Inc.
Truth be told, being a social media manager is a lot more complicated than it sounds. With the company’s brand image on the line, it is a tremendous responsibility that involves an extensive list of tasks ranging from handling feedback to analytics.
To ensure you do your job right, take a look at this infographic with 30 of the best strategies for social media and branding experts:
1. Optimize Your Pages and Profiles
As the social media manager, you need to make sure that your social media pages put your brand in the best light. A significant step for this is to make sure the pages link to one another and include a link to your website. Also, make sure your pages are geared for discoverability by targeting relevant keywords and hashtags.
2. Create Branded Pages
Make sure your branding remains consistent through all channels. You can do this by using branded images and color schemes. Just make sure that the style is apt for the <href=”#sm.00000gjlh1d9v4ejdvengix6ge730″>particular social network.
3. Determine User Interests
As a social media manager, it is your job to provide relevant and engaging social media content to establish authority. Also, consider the social network itself to identify the primary <href=”#74cea2436232″>interests of its user base.
4. Learn from Leaders
The examples of great social media exploits are all around us. The best thing is, using their standards as guidelines are entirely free of charge. Learn their <href=”#74cea2436232″>approaches in essential social media tasks and see how they fit your brand’s strategy.
5. Post Frequently
Posting frequently is an excellent way to establish your social media presence and promote your brand’s authority. However, you need to learn the best frequency for each social media network. This number varies for each website, so be sure to do your research.
6. Use Hashtags
Social media users love hashtags, and they can use them to look for brands they’d be interested in. Hashtags can also link your brand with trending topics in the social space. These are the reasons why you need to target relevant hashtags in your social media updates.
7. Feature Great Images
Relevant images are highly shareable in social media. It helps convey information faster and induces more potent emotions in the audience. On the other hand, plain text content can easily bore the social community.
8. Share Photos of Yourself and Your Team
Strong social communication exists between two people. This is why you need to humanize your brand and make it more relatable to your audience. You can do this by exposing the faces behind the organization and give them glimpses of your office in action.
9. Build One-to-One Relationships
In addition to your audience, social media networks can also connect you with influencers, bloggers, and other potential business partners. This includes key people in your industry that can help you grow and build your brand’s credibility.
10. Use a Conversational Tone
Your tone when conversing thru social media must be friendly and welcoming. Do not intimidate your audience with business jargon and talk as if you’re just a regular friend.
11. Offer Concise Morsels of Advice
The online audience wants actionable information fast. This is why you should always cut to the chase and deliver practical tips and advice. Keep it simple and get straight to the point.
12. Don’t Overdo the Self-Promotion
In digital marketing, it’s all about your audience. Although it’s acceptable to promote your brand every once in a while, you should make sure your social pages remain consumer-centred.
13. Keep It Real
The social community gravitates toward authentic stories they can relate with. This is why you need to drop the pretense and get real. Use real stories about your brand to appeal to your audience’s human side.
14. Ask Questions
Asking questions in social media is a great way to boost engagement and collect useful insights. This can be done for multiple purposes such as asking for feedback, doing a survey, or holding a trivia contest, which leads to the next point.
15. Run Contests and Giveaways
Social media websites like Facebook and Pinterest now offers the necessary tools for holding virtual contests. This is a great way to expose your brand and promote healthier relationships with your audience.
16. Create Collages
The social community appreciates the creative use of images in telling stories. This is why collages are extremely effective in getting social engagement. You can capitalize this using the right image editing tools.
17. Perfect Your Timing
To make the most out of your posts, be sure to publish them <href=”#sm.00000gjlh1d9v4ejdvengix6ge730″>when your audience is most active. This depends on the social media network.
18. Interact in Real-Time
Using a social network’s built-in chat feature to engage the audience in real time. You can look for followers who are providing feedback via comments and then ask them to send you a personal message. You may also host a chat to initiate panel discussion for a more productive communication.
19. Follow-Up with New Connections
A popular strategy on social networks is to follow your audience to encourage a follow-back. However, you should also follow people back to show your appreciation. This is a great way to grow your influence in that particular channel.
20. Monitor and respond
It’s a good strategy to monitor for any mentions of your brand you can capitalize on. This can help you obtain feedback, respond to people who seek you, and find new potential followers. You can do this using social media monitoring tools.
21. Offer Special Deals to Your Followers
To invite more followers, you need to increase the value of becoming a follower by offering exclusive deals and promos. Not only will this make your followers happy, but it will also provide your business with a quick boost in conversions.
22. Dial-Up Social Media at Events
You can use your social media page to promote an upcoming or ongoing event. This can stimulate attendance and increase the exposure of your brand. It will also help you gain UGC (User-Generated Content) by asking your audience to post photos of the event.
23. Toss Up a Popup that Asks for Followers
A great way to build social media followers is to utilize popups. You can use this with services or free plugins for WordPress.
24. Ration Yourself
To improve the discoverability of your page, be sure you are involved with a branching network of related pages. In addition to visibility, this can also expose you to partnership opportunities with similar brands.
25. Learn from Your Analytics
An analytics tool like Google Analytics can provide you with actionable insights. There are also other tools that will help you gain social intelligence, which will assist you with future optimizations based on the preferences of your audience.
26. Work as a Team
Social media management isn’t ideal for a one-man team. You also need to get others involved in handling the growing demands of social media management. It will also allow you to streamline your social strategy with other departments.
27. Be Patient
A successful social media channel cannot be achieved overnight. This is why patience, along with empathy and creativity are some of the qualities of an excellent social media manager.
28. Keep Up with the Changes
The landscape of digital marketing is ever-changing, including social media. If you want to remain competitive, you need to be adaptive and keen in <href=”#fdjpxsl0zg5lqgbe.97″>implementing new strategies.
29. Have Fun
Lighten up – it’s social media, after all. It is a place where people connect, share stories, and keep the online culture alive. If you want, you can use <href=”#sm.00000gjlh1d9v4ejdvengix6ge730″>light-hearted posts to maintain the “fun factor” in your social pages.
30. Bring in a Strategist
A seasoned social media strategist will help eliminate the guesswork and pinpoint what your brand needs to do social-wise. Bringing one in will help propel your social marketing strategies forward and gain the competitive edge in your niche.
Conclusion
Mastering social media management is a huge challenge for any digital marketer. However, even the biggest challenges can be overcome if you take one small step at a time. If you manage to implement the thirty strategies highlighted above, then you would’ve gained more than enough experience to master social media.
Read more: Improve Your Business Social Media Strategy