small-header-25 Ways to Improve Your Online Sales Process

There are millions upon millions of ecommerce websites out there… but only 650,000 of them get over that $1,000-mark in annual sales, according to a new infographic from Technorian. Whether you’re revving up for that first online sale or whether you’re looking to open up the fire hose with an already successful ecommerce business, this is the infographic for you.

BuzzPlant Blog readers might remember earlier this spring when we shared 65 facts about online shopping… a quick recap of that post’s key takeaways will remind us:

  • 75% of smartphone users abandon sites that aren’t mobile optimized.
  • Customer satisfaction drops 7% for each second a website takes to load.
  • Adding testimonials to a website increases conversions by 34%.
  • 76% of U.S. shoppers view customer service as a true test of how much a brand values them.
  • 56% of consumers dropped out of a checkout process when they were presented with unexpected costs.
  • 96% of consumers find videos helpful when making purchase decisions online.

Even shorter: Optimize for mobile, make it fast, add testimonials, prioritize customer service, don’t pull any surprises, and invest in video. It’s my hope you’ve started implementing a few of those key strategies already.

I can’t emphasize enough how important these tactics are for boosting the speedometer on your sales cycle. So, today, I’d like to share 25 more tips with you. See the full infographic below for all the goods; I’ve highlighted a few of the best tips right here…

4 Tips for Increasing Online Sales

  1. Clear, big calls to action – 10 to 25% improved conversion rates. You know your site and product like the back of your hand. So it’s sometimes hard to see things from a brand new customer’s point-of-view. Assume that your customer has no idea what you want them to do/buy, and make it crystal clear for them. Clear calls to action are key.
  2. Security seals. Amazon, PayPal, and Shopify have helped homogenize the online shopping experience. While this is great in that it brings regulation, security, and piece of mind to buyers, it can put you in an awkward spot if you’re selling on your own. Create a sense of trust through security seals and memberships.
  3. Publish product reviews. I’ve written extensively about the value of reviews when it comes to ecommerce, whether they’re good or bad. People will talk about your product; you can’t control what they will say. But you do have a choice when it comes to whether or not you use those reviews to increase your sales! Good ones have obvious benefits; bad ones give you a chance to be transparent and turn a negative experience around.
  4. Use email. Yeah, email. It’s still incredibly valuable and probably has quite a few more healthy years left to live despite a global shift toward social and texting. A well-optimized welcome email can increase average revenue by $5.83 per mail sent, according to research in the infographic.

Check out the full infographic below for more ecommerce tips.