Email marketing has grown to be one of the most valued resources for marketers. Email campaigns help keep your brand top of mind, allow you to deliver quick and timely messages and most importantly, they contribute to your overall ROI. Forty-four percent of email recipients made at least one purchase last year based on a promotional email. The Impact of email to your marketing goals is substantial. Are you providing a seamless visitor experience from your email campaigns to your website? Aligning the landing pages on your website to match the messaging in your emails will increase your opens, clicks and on-site conversions.
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2013 Email Marketing Trends [Infographic]
Connor Brooke
Connor is an experienced freelance writer and cryptocurrency specialist based in Glasgow, Scotland. He holds…
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Tech Expert
Connor is an experienced freelance writer and cryptocurrency specialist based in Glasgow, Scotland. He holds a Bachelor's degree in Finance and a Master's degree in Investment Fund Management from the prestigious University of Glasgow.
With over three years of professional experience, Connor specializes in writing authoritative and engaging content on topics like cryptocurrency, decentralized finance (DeFi), blockchain, artificial intelligence (AI), equity investing, technology, and more. His articles have been featured on other leading finance sites outside of Business2Community that receive millions of monthly visitors, like Cointelegraph and BeInCrypto.
Connor leverages his academic background and industry expertise to provide in-depth insights on current trends within the cryptocurrency and Web3 space. Additionally, Connor has previously written two acclaimed theses on the impacts of economic policy and COVID-19 on the UK equity market.
Outside of writing, Connor provides business consulting services, helping early-stage businesses with content strategy, marketing, and positioning. He is passionate about researching and writing about innovations shaping the future of finance and Web3 technologies.
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