misery_blog_graphicBeing a demand marketer today is pretty exciting. Marketers have more tools and technologies available than ever before to engage people in unique ways and create dazzling customer experiences. If you’re a seasoned marketing pro, chances are your day looks completely different now than it did 10 or 15 years ago… unless you’re responsible for executing outbound demand generation programs. If that’s the case, your job looks a little something like this…

Your boss wants you to launch a new campaign to generate X number of leads in Y number of days. So first you have to set off to find publishers or media partners who can reach your target audience. You know the drill here… issuing RFPs, perusing proposals, negotiating terms and pricing, creating IOs, setting up posting and delivery specs, testing tracking, sending creative, reviewing proofs of concept. It can takes weeks to get your campaign live and start receiving leads.

Unfortunately the headache doesn’t end there. Once those partners start sending you leads, it all comes in different format and much of your time every week is spent reviewing lead data in excel spreadsheets… trying to catch all the Mickey Mouse’s so they don’t get into your nurture tracks. This is NOT why you got into marketing, is it?

We understand this world all too well. So we created this infographic to help illustrate the 14 manual steps required to execute outbound demand generation campaigns and the unfortunate consequences that marketers encounter in this manual world.

(Click on the image below to enlarge the infographic.)

If you’re a demand generation marketer who can relate to this story and you’re tired of doing things the hard way, know that you’re not alone. Some of the industry’s leading enterprise marketers, like TIBCO and Five9 have made great strides in automating their outbound demand generation strategies to eliminate these manual road blocks. There is a better way.