Twitter Facebook LinkedIn Flipboard 0 The shopping cart abandonment rate is probably one of the most annoying metrics in e-commerce: 70% of online shoppers abandon shopping carts due to various factors. One way to make sure that this rate isn’t going up than the industry’s average is to search for best practices and to run A/B tests in order to validate solutions that worked for others. Obviously, this is the easiest way to optimize the product page, but it may not help with achieving your unique business and marketing goals. As the industry’s studies have revealed during the last years, the online shoppers abandon their carts due to factors related to the product page: no shipping information available information about stock and products availability not provided confusing product information returns and delivery policy not clear The second alternative is getting insights about the poor performance of the product pages by doing a research on your website. I highly recommend using surveys to get information from the website’s visitors and customers. You may find exit surveys annoying, but think for a second about this: you would rather lose customers forever without knowing why they abandon your site or spend 5 minutes on creating a discrete, one question survey? You could address to the website’s visitors with one of the following questions: “Have you found what you were looking for?”, “What is missing on this page?” This infographic reveals: the product page structure based on best practices the evaluation of top 10 online retailers product pages from 6 countries 12 evaluation criteria to analyze an e-commerce product page Twitter Tweet Facebook Share Email This article was written for Business 2 Community by Kane Pepi.Learn how to publish your content on B2C Author: Kane Pepi Kane Pepi is an experienced financial and cryptocurrency writer with over 2,000+ published articles, guides, and market insights in the public domain. Expert niche subjects include asset valuation and analysis, portfolio management, and the prevention of financial crime. Kane is particularly skilled in explaining complex financial topics in a user-friendlyView full profile ›More by this author:VoIP Basics: Everything Beginners Should Know!Bitcoin Investment, Trading & Mining: The Ultimate Guide for BeginnersIs This a Better Way to Set Your 2020 Goals and Resolutions?