Visual content marketing is one of the hottest digital marketing trends these days, with the ever-increasing popularity of visual social media such us Pinterest, Instagram, Vine and whole lot of other sites. Business owners and digital marketers alike are very busy in maximizing these websites for their businesses.
Not only can these websites give you some exposure for your business, you could also use it to amplify your content marketing. Whether or not you are doing a content marketing campaign for your business today, you will find the following hard-to-ignore reasons explained in a colorful infographic why you should implement a visual content marketing campaign. Not only that but some interesting statistics about the effects of visuals in human brain and other very surprising studies. The following infographic was based on this original post.
The infographic (click to zoom):
Embedded from Digital Marketing Philippines
Glad you liked it! Visual contents are definitely must use if you are doing content marketing.
When people use Google, 37% of are more likely to click on a link having images. Businesses should definitely take note of this. Having images on their website is extremely important, otherwise their page would be painfully boring.
When posting photos, business should try to optimize their photos to increase their SEO success. Give the photo a proper name that describes what it is in a few words. If you have a photo of a car, instead of IMG382.jpg, try RedPorsheConvertible.jpg. Also consider changing the ALT TEXT of the image to give it further relevance when people are searching. Back to the car example, have the ALT TEXT be: Porshe convertibles, [model of the] Porse, Sports Cars, etc, whatever you deem appropriate. This will be a simple, but effect way to increase your rankings in search!
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