Twitter Facebook LinkedIn Flipboard 0 There are many tools out there that allow you to track a variety of metrics, but that doesn’t mean all of that data is useful. A number of them are vanity metrics–metrics that sit there and look pretty, but are good for not much else. In Google Analytics, they can be seen in many overview reports. While vanity metrics are simple and available, they are usually displayed with very little to no context. They don’t bring much insight or value to the table. Vanity metrics give you a superficial view of content performance. What would be really useful to many of us is insight that drives action. Actionable insight shows us the next steps we can take and how we can improve our content marketing. The metrics, KPI’s and reports are presented in the order of a conversion funnel. This infographic shows how you can use these to improve your content marketing. Twitter Tweet Facebook Share Email This article was written for Business 2 Community by Jay Leonard.Learn how to publish your content on B2C Author: Jay Leonard Jay is a UK-based cryptocurrency expert, specialising in fundamental analysis and medium to long term investments. Jay has a great deal of hands-on experience in analysing financial markets and performing technical analysis. Jay is currently focusing on the institutional adoption of cryptocurrency and what it means for the future ofView full profile ›More by this author:Cameo CEO Steven Galanis Wallet Hacked – $231k Worth of NFTs StolenMastercard CFO sees Growth Opportunities in CryptoMarvin Inu Trending on Twitter – Is Tamadoge Next to Pump?