If you are doing content marketing today and not satisfied with your current results. You might want to consider integrating infographics to your current efforts. With a staggering number of information generated daily according to this research, it is more than likely for your content to get lost in the Internet content jungle and ignored by most users, specially your targeted audience.

A great and successful content marketing campaign needs a very good content, an Epic Content if you will. One of the ways to create an Epic Content is via infographics. Its an innovative method to convert an ordinary text information (that is not to say that text contents are boring or not useful) in a presentable and more visually appealing way.

10 Key Reasons Why You Must Use Infographics:

  1. Infographics Can Easily Catch Your Targeted Audiences’ Attention – Well-written, factual, and data-backed text content with awesome graphics can definitely catch your target audience’s attention.
  2. Infographics Can Increase Your Brand Awareness – Infographics usually contain your logo and contact info. If more and more people see it, the more brand awareness you will get.
  3. Infographics Can Make Your Content Really Go Viral – If you are an avid reader here in B2C, you probably saw different infographics that went viral before. So given that fact, why not use it?
  4. Infographics Can Increase Your Search Marketing Results – Most infographics that are really good tend to catch the attention of most reputable website editors. When these editor use your work, they will also create a link back to your post and as a result can help your organic SEO efforts.
  5. Infographics Can Help You Increase Your Subscribers and Followers – You can use infographics to generate social engagement as well as subscribers to your blog.
  6. Infographics are Portable and Easily Embeddable – Most infographics tend to have lower size and easily embeddable to your pages or posts.
  7. Infographics Can Make Your Content More Understandable – Most people usually want to read text in a graphical representation, infographics can help you to do this.
  8. Infographics Can Expand Beyond Digital Marketing – Slideshare presentations designed to be like an infographic in its presentation which you can use offline.
  9. Infographics Positions You as an Expert – Creating awesome and epic infographics with correct context could be your ticket to dominate your niche or market. Especially if reputable and authority sources used it and mention you.
  10. Infographics are Easy to Track With Analytics – You can easily compare your infographics post vs your text post to see the difference in terms of readers time on time, engagement, etc.

Want more data-backed reasons? Then check-out the infographic below.

Embedded from Digital Marketing Philippines.