In the early days of search engines, going through the first page of search results doesn’t necessarily mean you’ll be getting the actual information you need.  You need to dig through pages and pages of websites that are totally irrelevant to what you need. Things have change since then, and you’ll rarely go beyond the second page of search results before you find what you are looking for.

The integration of social media signals to search algorithms is changing how search engines are performing. Studies show at least 58% of consumers go to search engines to search for something online, while 40% would then seek further decision-making help through their friends or colleagues at social media. All-in-all, about 48% of consumers are using some forms of combining social media with search to help them in their purchasing decisions.

 The infographic (click to zoom):

Embedded from Digital Marketing Philippines.