Inbound Marketing

Inbound marketing is a marketing approach that is designed to draw leads or consumers by generating relevant content. It drives potential users to your website by promoting companies’ products or services. The purpose of an inbound marketing campaign is to improve engagement level, expand reach and encourage quality traffic and conversions rate.

Outbound Marketing

Outbound Marketing is the kind of marketing in which businesses start a conversation about the company’s product or service. Different traditional marketing techniques are adopted too quickly spread information about the presence of products or services. This type of marketing creates strategies to educate the target audience in a meaningful way.

Inbound Marketing Strategy

Inbound Marketing Strategy involves multiple channels and varieties of content to draw potential buyers and customers to the company’s website. With the proper implementation of IM strategy, companies can regularly deliver valuable content and improve at every step of the customer’s journey. It directs marketing, sales and service department and steadily centres them on how to support existing and future clients. Hence, helping companies to develop a long-lasting and trustworthy relationship with the potential consumer.

4 Stages of Inbound Marketing Methodology

  1. Attract- Turning users into website visitors
  2. Convert-Turning visitors into leads
  3. Close-Turning leads into clients
  4. Delight-Turning clients into promoters

In every stage of Inbound marketing methodology, there are particular techniques to draw new prospects to the company, to engage and delight them personally. It is essential that the company’s marketing efforts are up-to-date and focused that intends to help achieve business goals. As an inbound marketer, positioning the content you publish according to the customer’s interests will simply help you to attract traffic.


In this first stage of IM Methodology, the prospect is presented with the relevant content at the right place and time by the search engine. Attracting prospects and obtaining the right traffic is crucial because visitors are likely to purchase the company’s product or service. Some of the essential methods utilized to draw qualified consumers to the company’s website are blogging, social media, SEO and free e-book/newsletter download.


In the second stage of IM methodology, converting visitors into marketing qualified leads. The purpose of converting is to collect visitor’s contact information on a landing page. Captivating offers and relevant content are customized according to the needs of the buyer persona and then offered to them. Materials like eBooks, whitepapers, blog posts, webinars are some of the valuable content marketers can share to persuade visitors to convert.


In the third stage of IM methodology, it ensures that you have drawn the genuine leads and turned them into clients. The leads become sales-qualified and are eager to purchase at the end of this step. Utilizing the specific marketing tools such as email marketing, marketing automation, lead nurturing, social media monitoring and CRM system assure that the right leads are closed at a certain time.


In the last stage of IM methodology, delighting your buyers is critical for developing the company’s reliability and trustworthiness. The purpose of delighting the consumers is to solve their problems and convert them into promoters of your brand. It’s sustaining the relationship that makes your clients come back to your brand seeking knowledge and expertise. The tools used to delight consumers are social monitoring, smart content, surveys, social media, follow up calls and emails.

Main elements that contribute to powerful IM Strategy


Search Engine Optimization uses particular keywords and phrases that online users are searching for. It is the means of improving the companies website’s formation and content to rank naturally on the search engine results page. Ultimately, the better ranking will boost organic traffic, produce new leads, and help your businesses to obtain clients.

Content marketing

With the creation of fresh, valuable and consistent content is the means to direct and convert the leads. The content offered to website visitants should be in various forms; blog posts, guides, newsletters, whitepapers, client testimonials and case studies. The intention of providing multiple forms of content on the company website is to help the potential audience to answer a question or solve an issue.

Usage of social media platforms

With an effective social media strategy, businesses can sustain interactions and engagement with the target audience. While online users share blog posts often, it helps to generate a list of inbound links that increases traffic that is driven to the company’s website. Determining the right social media platforms and promoting the tailored content that is most relevant to your buyer personas is crucial and can intensify your marketing efforts.

Create a landing page

Each landing page is highly focused upon one specific call to action(inbound marketing strategy) that directs an interested visitor to finish an action. Every landing page should have one goal that communicates the value of the product or service the company offers. These pages should be understandable, well-organized, and demand an exchange of your consumer’s data before the product is marketed.