In the current digital world, inbound marketing has grown to be one of the most effective ways to promote a business online. According to a survey, approximately 93 percent of all companies who used inbound marketing experienced an increase in traffic and lead generation.

Although this is a great way to generate leads for your business, it can still be less effective when your strategies are not up to date. This is because this type of marketing trends to shift almost as fast as SE0 tactics do. This makes it even harder for marketers to always stay on top of their game. So how can you keep up with the ever-changing and fast-growing digital marketing world?

Before we go into details of that, let’s dig into the basics of inbound marketing, and then later discuss the secrets behind inbound-marketing that entrepreneurs need to learn right now.

Overview of Inbound Marketing

Inbound marketing refers to an approach that is purely focused on attracting customers using content and all the other interactions that are relevant. This means that your main focus is in developing your blog, social media platforms, and SE0 presence in order to bring visitors to your content rather than using outbound methods like advertising.

The 4 Actions of Inbound Marketing

Since it was first coined in 2006 by HubSpot, up to now HubSpot’s inbound methodology is what is being used to visualize the process of inbound marketing. The 4 steps involved in inbound marketing include,

1. Attract – In the methodology, the first stage is striving to attract visitors to your content. This stage focuses mainly on driving relevant traffic that is likely to develop into a potential customer using SEO.

2. Convert – The second stage is converting those website visitors into leads through gathering content information. This involves using tip sheets, white papers, and e-books in exchange for emails.

3. Close – The third stage in inbound marketing is called Close and mainly focuses on turning the leads from your most relevant traffic into final customers. Things like emails, marketing automation, and closed-loop reporting are used in closing deals and bringing in even more customers.

4. Delight – The fourth and final stage is “delighting’ your current customers. It mainly focuses on creating a better relationship with your current customers using surveys, social media, and nurturing emails.

Now that you have a basis of what inbound marketing is all about, let’s look at the secrets behind inbound marketing that entrepreneurs need to learn right now

6 secrets behind inbound marketing that entrepreneurs need to learn right now

1. Guest Blogging Is King

It is the key We all known that blogging is the best way of bringing in new organic traffic. This means that if you are not blogging constantly, you are definitely missing out on some possible huge increases in return on investment.

While blogging works, it can take some time if you have no traffic and this is where guest posting comes in If you haven’t started out on guest blogging then now is the right time to embark on it. When you guest post on a top rated blog, you expose yourself to another audience which you can take back to your very own website.

2. Generate 50 Quality’ Traffic Through SEO

Without a good search engine optimization strategy, even advanced content might never be found organically. While there are quite a number of factors that influence SEO, it all starts with a well-defined keyword research strategy that hones in on the possible words and phrases that your target audience is likely to search.

3. Get More Done Through Apps 8 Marketing Automation Tools

As a business grows, it becomes very hard keeping eyes on leads, messaging, and nurturing prospects. Thanks to marketing automation tools, overworked marketers can now have a single system that greatly improves their marketing efforts.

Thanks to marketing automation tools, you can go ahead and plan out everything you need ahead of time which will, in turn, give you enough time to work on more advanced marketing strategies.

4. Social Media Channels, Hit the Right Targets

Sharing your content across social media is one of the best ways of promoting your brand. The key to having a successful social media strategy is repurposing your content across several social media platforms. This is because you will find that your leads that are on Facebook or Twitter may probably be not on YouTube or Instagram.

While repurposing your content across multiple platforms was rather expensive and time-consuming in the past, nowadays it is very easy to do so.

5. Growth Driven Design (GOD)Approach for Your Website

Traditional Websites designs required lots of during the planning and launching of the website only for it to become obsolete just after a few years.

Growth Driven Design changes the game by coming with an iterative, user-centric, and data-driven approach towards website improvement. This means that it takes an analysis of user behavior on your website and in turn informs you of the various areas that need improvement and updates and enhance your website user’s experience.

6. Long and In-Depth Content Is Better

According to HubSpot’s latest report, longer posts tend to rank higher in Google’s search engine compared to shorter posts. This means that if you have been writing shorter blog posts, your traffic won’t be as high as you want it to be.

One of the best ways of creating longer blog posts without doing extra work is taking your existing shorter blog posts and combining them into one single useful guide that is all-encompassing.

Conclusion

Inbound marketing is one of the best ways of growing your business and also getting your brand in front of the most relevant traffic. However, since it was first introduced in 2006, it has kept on changing every now and then. As an inbound marketer, you should always try to keep an eye on future trends and be willing to update your inbound marketing strategy accordingly.

When you find that your old tactics don’t work anymore, instead of giving up, just change your tactics to match your consumers’ behaviour shifts. We are hopeful that you will try and experiment with these new techniques and continue enjoying the benefits of digital marketing.