Every small business owner, marketer, blogger, and corporate CEO wants to get their company’s brand in front of as many eyes as possible online. Though there are various tactics that can be used to attract visitors and improve online visibility, in the enormous sphere we call “the internet” every business is competing for the same visitors in their industry, which makes it difficult for just anyone to capture visits. To differentiate yourself from the competition and enjoy success online it’s imperative that you develop a strategy to achieve consistent traffic growth that’s sustainable over time. But is it really possible to attract over 10,000 monthly visitors to your website? The answer is a resounding, “Yes!”
Headlines, Headlines, Headlines
If you want visitors, you have to hook them. Simply creating a custom website, signing up for a few social media accounts, and blogging a couple times per month will not draw in visitors. The secret to obtaining valuable visits is to research what your customers want to know and then write content that features a hook they just can’t ignore. To do this you need to be very strategic about the headlines you write for your offsite and onsite content.
Take this article for example. What caused you to click on the link? You likely weren’t familiar with me as an author. You couldn’t see the body of the article. Was it perhaps the article headline that drew you in? It likely was, which proves that writing a catchy headline is half the battle. If a web user is not engaged from the opening headline of your content, there is absolutely no chance they will continue to the next stage—actually clicking on the link.
You might think it’s too complex to come up with a title that attracts attention, but there are resources online to help you. For starters, consider looking at two articles on creating excellent titles for blog posts and copywriting. One is featured on Moz and the other is on Hubspot. These articles are awesome resources if you’re looking to get your feet wet in the headline game. As Cyrus Shepard mentions in his article on Moz, using words like “easy”, “free”, “quick”, and “guarantee” in your headline can hook readers on to your content. You can also research various questions people might have about your industry and use your content to answer those questions. In addition, adding images, color text, and a summary to the links you post will improve the click-through-rate. If you can do that you’ll surely see your traffic go up in droves.
Get Social, Like Now
Once you’ve mastered the art of headline writing for your content pieces, the next step is to share them on social media sites. I want to emphasize that simply posting an endless amount of blog and article links on Facebook is not sufficient. Rather than being active on ALL social networks, you need to make sure you’re active on the RIGHT social networks for your industry. If your target audience does not use Facebook, don’t link any content to Facebook. This may seem like it’s counterproductive, but it’s actually smart. Instead of focusing on a mass audience, you need to find out where your customers are and cater to them on that specific platform.
Once you’ve researched social platforms and written a few blog posts and articles, try creating customized links for your content on Bitly or another link customization site. Bitly will allow you to track how many people click on each link and provide you with geographical data, which can help you see which posts and headlines are successful and which are duds. After you run some tests you’ll get an idea of the type of posts your audience is looking to see.
When you finally master creating awesome headlines and content you can begin sharing the links on social sites like Facebook (if your audience is there), Twitter, Reddit, LinkedIn, and other social forums. You have to be careful to not promote too much on Reddit or else they will ban you. But if used correctly, Reddit can be one of your greatest assets. Remember to engage with people that comment and like your content. Interacting with people that read your content is a great way to build solid relationships.
SEO is a Must
The days of the direct website visit are nearly gone. If you want to attract visitors, you need to optimize your content for the search engines as well as human visitors. Recent data from eDigital shows that more than 90% of all online experiences begin with a search engine. Their research also showed that 75% of the users typing in a search online will only browse the results on the first page. If only 25% of visitors will navigate past the first page when performing a search, you need to be on that first page of results if you want visits.
Seo is not a skill you can learn overnight, but there are free resources available online that can point you in the right direction. The Beginner’s Guide to SEO on the Moz website is a great resource for people just getting into seo. If you’re a seasoned veteran, keep reading up on industry news and stay up to date on best practices. Seo is no longer simply characterized by link building and a keyword in the title tag of your website pages. To do excellent seo you need to choose the right keywords, optimize your website’s meta information, make sure your selected keywords are present in your content, and have a social strategy in place. Link building is also part of the equation, but the major search engines are now placing emphasis on organic link building, so you have to be careful about what links you go after.
Tying it all Together
The key to landing 10,000+ visitors on your website every month is hard work, persistence, and every detail included in this post. If you learn to create stunning headlines, create exceptional content, use social to your advantage, and do your own seo, you’ll see 10,000 visitors per month in no time. If you can stick with it and set reasonable goals you can sustain that success over time.
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