WordPress is one of the most popular options when it comes to building websites; in fact, 28.9% of the Internet runs on WordPress…which makes it easy to assume that a plethora of businesses are using the platform to host their website.

One of the issues with using WordPress websites for business is that it can be a bit of a struggle to connect your inbound marketing to your website so that you can get more leads, convert more, and generate more revenue for your business.

The reason why is because you need so many different tools, from so many different services:

  • For creating landing pages
  • Email autoresponders
  • CRM tools
  • Automation
  • Search engine optimisation
  • Lead capture forms, opt-ins, and so on

And so on, and so forth – basically, making your life much more difficult as you have to handle different tools at a time.

Here are some of the main solutions you have for integrating your inbound marketing with your WordPress website:


how to integrate inbound marketing into your WordPress website

Jumplead is an all-in-one inbound marketing automation tool that provides everything you need to integrate your inbound marketing with your WordPress website, using the Jumplead WordPress Plugin.

When adding the plugin to your website, you’ll be able to add conversion forms as well as website tracking, all of which integrates with the Jumplead tool, so that you can use it to:

  • Create and add conversion forms to your website
  • Identify your website visitors and track their activity
  • Easily (and automatically) add contacts to your CRM tool so that you don’t have to do it manually each time
  • Create automated email chains (autoresponders) for any form completion on your website
  • Send and track emails to your leads
  • Automatically tag and organize your leads based on their form completions
  • Track CRM activity and score your leads more easily and more accurately
  • Track email click-throughs
  • Track your keywords’ SEO positions

There are quite a few other features (and benefits); basically, it puts together most, if not all, the tools you need to manage the whole inbound marketing process using only one service – and directly within WordPress.

Inbound Rocket

how to integrate inbound marketing into your WordPress website

Inbound Rocket is a tool that aims to help you save time, to generate more traffic, and to convert more of your readers into leads.

Even though the service might not be as complex as Jumplead previously (which is an all-in-one marketing automation/inbound marketing tool) Inbound Rocket still offers quite a few useful inbound marketing tools:

  • Track your visitors’ behavior on your website
  • Add lead generation forms to your website (if you prefer, it also integrates with tools like Gravity Forms, NinjaForm, JetPack, and ContantForm7, among others)
  • Built-in analytics for your content and opt-in forms


Hubspot has put together the so-called FrankenSpot, i.e. a system which you can use to mimic Hubspot’s inbound marketing strategy.

First off, I should start by acknowledging the name – which is pretty much amazing.

Basically, it’s a way of building your very own Hubspot tool, without having to get Hubspot – only, it requires a lot of different tools – and while they might not be excessively expensive, it can be a nightmare to have to manage so many different tools.

However, it’s definitely worth taking a look at their solutions for mimicking Hubspot’s content optimisation system (website, blogging, email, SEO, forms, and CTAs):

  • WPtouch for designing and creating mobile-optimized themes for your website
  • WP Marketing Suite: for better, more efficient content targeting based on your visitors’ location, their devices, and more
  • Gravity Forms: for building and adding opt-in forms to your website
  • MaxButtons: for creating, optimising, and adding buttons and calls to action on your website
  • Yoast SEO: for content analysis and optimisation for search engines
  • Better WordPress Google XML Sitemaps: an XML sitemap plugin
  • Integrity: link checking to help you remove all of your broken links
  • Google Analytics: for checking your website analytics
  • Shutterstock: for finding stock images to use on your website

This really puts into perspective how many different services you need as a marketer/online business and how much work is involved in creating a winning inbound marketing campaign.

how to integrate inbound marketing into your WordPress website

Another option from Hubspot is to get the Hubspot Free Marketing Plugin for WordPress. It includes:

  • Lead capture tools: pop-us, slide-ins, and modal forms
  • Lead generation dashboard
  • Contact database
  • Lead insights for the first 7 days of website activity after lead capture
  • Access to the free CRM and Sales tools from Hubspot

Inbound Brew

how to integrate inbound marketing into your WordPress website

Inbound Brew is a free plugin that aims to provide you with all the inbound marketing tools you need:

  • Automatically push your blog posts to social media to drive more traffic
  • Create and place custom CTA buttons anywhere on your website
  • Create custom landing pages
  • Lead capture: create forms and customize the fields as you wish to add them anywhere on your website
  • Automate emails after your leads submit a form
  • CRM tool for managing your leads
  • Redirects and SEO management


Inbound marketing and WordPress need to be used together, but that’s easier said than done. There aren’t that many tools that can do everything you need from your inbound marketing, which can be a pain.

Consider your budget and your needs though, and you can find the perfect solution for you based on the ones presented in this article.

Do you use WordPress? And if so, how are you connecting your inbound marketing to your website?