Does putting in extra hours make you more productive as a marketer? That’s not typically the case. Putting in more hours could actually make you less productive as your brain begins to wander away from the task at hand.
You’re trying to become a more productive marketer, but there are some good sized obstacles in the way preventing you from becoming the most productive you can be. Hiring an inbound marketing agency can yield many benefits like increased website traffic and lead count, but one key element an inbound marketing agency can do for you is improve your productivity. Now let’s look at how:
Take on Laborious, Time-Consuming Tasks
This is something many busy employees around the globe wish for – more time! If there was more time in the day we could all do our jobs better, create better reports, and impress our boss with our efforts, but how do we get there? Off-loading some of your daily tasks to an inbound marketing agency will free up some time. Agency’s carry the weight of inbound marketing. Time consuming tasks like blogging will no longer be on your plate, but rather with the agency. Your time can be spent approving content rather than writing it or sourcing it and project managing the entire thing.
Other time-consuming tasks that inbound marketing agencies typically take on are:
- Writing and sending promotional emails to the correct leads
- Segmenting your leads database
- Creating and publishing an entire social media schedule
- Designing calls-to-action and landing page templates
- Web development and design best practices and implementation
The list goes on…
Think of the time you’ll save. Now you can do most of your work in the strategic, reporting mindset rather than being on the content creation and button-pushing auto-pilot mode. On top of your time being free’d to analyze your marketing efforts, the inbound agency will develop reports on how their efforts are performing. Analyzing the reports together will give you a significant insight into how you should market moving forward. It’ll streamline the process of putting a plan together and simplify the process of producing the plan.
Organizes Marketing Priorities via Project Management
Every good marketing agency will have a project management system. Most agencies have become experts in project management. They have built out campaigns many times and know what to expect with every deliverable. What this does for your productivity is give you vision in what to expect and when. So this can help prioritize your to-do list. If the agency is working on developing a new white paper for your company, you can prepare for the launch of the white paper on your end. You’ll know when the white paper is scheduled to be finished being written, designed, and posted on your website.
An Extension of Your Team
One key takeaway from hiring and inbound marketing agency is they will become an extenion of your team. The great thing is they can take on all the tasks you prefer to not tackle. You’ll be signing off on all projects and all content. What this means from a productivity standpoint is that you can afford the time to step back and look at the big picture. What are the goals for the quarter, year, and three years from now? And how can you leverage the agency to reach those goals?
When push comes to shove, hiring an inbound marketing agency is going free up your time and allow you to be more productive on your tasks. You’ll be less of a worker bee and more of key stakeholder in marketing analytics and performance.
What are some key tasks that keep you from being productive?
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