With all the internet chatter about inbound marketing services, you might be wondering if this is a sure way to increase sales for your business.  It’s true that inbound marketing has become very trendy and it’s also true that it can be quite effective.  However, like everything else, it does require a bit of consistency to yield the types of results you would like it to yield.  Just setting up a website, blog and social media pages doesn’t cut it.  You also have to keep updating them.  To stay on top of your inbound marketing efforts, consider the following tips:

  1. Inbound vs. Outbound Marketing.  Traditional marketing methods are all outbound i.e. they involve reaching out to your customer and trying to catch their eye.  With inbound marketing, the customer has already heard about your product or service through a friend or a social media comment.  They’re already looking for you.  So you just need to be prepared for when they get around to doing that search for whatever you’re selling.  You need to have a good website, blog and social media pages so that the customer can find all the information they’re looking for.  At the same time, don’t abandon your outbound methods because they can also help you to generate leads.
  2. Promotional vs. Informational Content.  When you’re practicing outbound marketing, most of your marketing materials are going to be promotional in nature.  This is just the nature of outbound marketing and advertising.  However, when it comes to inbound marketing, keep in mind that you’re content should be informational in nature.  One of the advantages of inbound marketing is that the customer reaches out to you of their own free will.  They don’t feel like they’re being coerced in any way and this inclines them towards buying your product or service.  One way to keep them in this positive frame of mind is to avoid content that reads like a sales pitch.  Instead, just give them all the information they need so that they can make up their own minds.  This will actually help your sales in the long run.
  3. Evergreen vs. Newsy Content.  When you’re adding content to your website, blog or social media pages, you have the option of adding evergreen content which will help your consumer in the long run or newsy content which follows current trends and takes advantage of them.  For example, if Angelina Jolie was recently spotted wearing a black dress similar to something you sell, you could blog about this and receive more hits right away.  This is newsy content but it won’t keep generating hits in the future.  If you want evergreen content, you could go with something like “10 Classic Ways to Wear LBDs” which is not dependent on trends but will always be useful.  Both ways of generating traffic are valid; it just depends on whether you’re looking for something that will help in the short term or the long term.