power-of-words (1)

Bottom line, How can I Increase My Conversion Rate?

Have you been struggling with getting your marketing copy just right? Does it frustrate you that other sellers can put together headlines and calls to action that suck you into the sale, but you can’t seem to do the same? The problem may be that you aren’t using power words in just the right way.

Power words call upon a certain kind of rhetoric, or persuasive language. They’re loaded with language that plays on the emotions, and answers the most important question your prospects are asking you: “What’s in it for me?”

The most important power word to know is a simple, 3-letter one: YOU. Since the main question your reader wants to know is “what’s in it for me?”, you should make sure your sales copy targets YOU, not THEM. Market your product to the individual, not the crowd, and you’ll pick up more sales.

These power words aren’t just important, they’re crucial to your sales copy, and using them correctly will make all the difference between copy that stinks and copy that sells. So what does increase my conversion rate? Here are some examples of power words:

  • Save
  • Money
  • Win
  • Cheap
  • Free
  • Reduced
  • Bargain
  • Lowest
  • Bonus

Those are words about saving. They trigger an emotional response in your readers’ brains that grab the reader’s attention and persuade him or her to take action. You use these power words in your headlines, because that’s the first thing the reader will see. You should also use them a little bit in your copy.

To figure out what words you should use, think about how you want your reader to feel. For example, if you want your reader to feel secure that your product is worthwhile and reliable, you would use words that guarantee. For example:

  • Lifetime
  • Safe
  • Easy
  • Proven
  • Dependable
  • Delivers
  • Risk Free

Those words will compel your reader to feel safe and secure in your product offering, making them more likely to convert from prospect to sale.

To help your reader feel secure in their purchase, you should also use words that convey to the reader the quality they can expect from your product. This will also help optimize your website for SEO. You should use words that imply that your product or service is the best around. Words like the following are great to use.

  • Professional
  • Ultimate
  • Supreme
  • Top
  • Unique
  • Best
  • Exclusive
  • Improved

The final group of power words conveys a sense of urgency. They make your reader want to act now, not wait until later. You want to impel them to purchase right now, while they’re on your landing page, not wait to come back later after they’ve had a chance to think about it. A few words that will help convey this emotion are words like these:

  • Immediately
  • Rare
  • Limited
  • Deadline
  • Act now
  • Fast
  • Hurry
  • Quick

So how do I increase my conversion rate? If you use power words like the ones I’ve outlined above, you’ll grab your reader’s attention and trigger the right emotion to make the sale. You can also follow these 8 tips to boost your landing page conversion rate as well. Great writers are able to carefully balance all three elements, saving, guarantee, and urgency, in just a few words. You can, too, if you use these power words along with the most important one: YOU!